Competitive Priorities
1. Flexibility:
Ramsey Outdoors is able to stay flexible because it is a small family owned business so they maintain a close relationship with both suppliers and customers. The close relationship with the suppliers allow Ramsey to make customer specific orders if they do not carry the items in store. If products change or demand for a product changes Ramsey is able to adjust the display for the store as fast as possible. Ramsey Outdoor is known to push new product as soon as it comes into their stock.
Ramsey Outdoors is able to stay flexible because it is a small family owned business so they maintain a close relationship with both suppliers and customers. The close relationship with the suppliers allow Ramsey to make customer specific orders if they do not carry the items in store. If products change or demand for a product changes Ramsey is able to adjust the display for the store as fast as possible. Ramsey Outdoor is known to push new product as soon as it comes into their stock.
2. Quality:
For Ramsey the quality priorities are the perceived reputation/quality of the brands they carry. Since they do not make their own goods they have to sell their vendors products and make sure customers come back for more. Also reliability, Ramsey has to prove to its customers just because they are not as big as other companies in the market the products will last just as long if not longer than their competitors. Finally the value for money spent, Ramsey want their customers to feel happy/ confident about their purchase and not feel like they may have spent to much or fell victim to impulse purchasing.
For Ramsey the quality priorities are the perceived reputation/quality of the brands they carry. Since they do not make their own goods they have to sell their vendors products and make sure customers come back for more. Also reliability, Ramsey has to prove to its customers just because they are not as big as other companies in the market the products will last just as long if not longer than their competitors. Finally the value for money spent, Ramsey want their customers to feel happy/ confident about their purchase and not feel like they may have spent to much or fell victim to impulse purchasing.
3. Cost:
Ramsey negotiates the prices of what it buys from vendors based on the size of their order. So they must make sure what they purchase doesn't sit on the shelves for to long so they can make the profit off of it before its time for the next order.
Ramsey negotiates the prices of what it buys from vendors based on the size of their order. So they must make sure what they purchase doesn't sit on the shelves for to long so they can make the profit off of it before its time for the next order.
4. Time:
Ramsey makes sure its shelves and fixtures are always stocked by having a Monday-Friday delivery system. They have an industry average of "special order" wait time of 7-10 business days but it may come sooner than that. Ramsey is also up to date with all the new products meaning they do not let their competitors own the market on new products the vendors make.
Ramsey makes sure its shelves and fixtures are always stocked by having a Monday-Friday delivery system. They have an industry average of "special order" wait time of 7-10 business days but it may come sooner than that. Ramsey is also up to date with all the new products meaning they do not let their competitors own the market on new products the vendors make.
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