Process Strategy
Ramsey Outdoor services consist of a hybrid office. A hybrid office tends to be in the middle of the five dimensions in Table 3.3 or perhaps high on some contact measures and low on others. A hybrid office process has moderate levels of customer contact and standard services with some options available from which the customer chooses. The store offers standard services by selling products that are not customized. The employees have no specialty job. They are salesmen selling outdoor products.
Ramsey Outdoor inventory is a make-to-stock strategy. Make-to-stock strategy is made up of manufacturing firms that hold items in stock for immediate delivery, thereby minimizing customer delivery times. The orders are not customized for every customer. It’s a general product for the customer buying. The manufacturing aspect of Ramsey Outdoor is a small batch process. A Batch process differs from the job process with respect to volume, variety, and quantity. We are not like Costco that has high quantity of one specific item. The max inventory will be 25 of one item.
Process Analysis
Process Analysis - ''the documentation and detailed understanding of how work is performed and how it can be redesigned.''
1.) Identify Opportunities: Ramsey Outdoor has and aways will keep strong ties with their supplier relationships and will always be on a first name basis. Ramsey Outdoor believes in using their representatives from every company to help service customers better by helping to answer those questions that the employee may not be able to. Ramsey Outdoor stays up on every order fulfillment by getting them in on time. Also, we try to keep up on any new products hitting the market so that we can offer them to the customer directly from our store. Customer Relationships are very important to Ramsey's because they rely on word of mouth to find new loyal customers. We do our best to keep relationships with our loyal customers so they will continue coming and tell their friends and families as well. Lastly Ramsey Outdoor can form brainstorming sessions made up of employees from different levels of the company to come up with new ideas and identify opportunities that might improve the company as a whole and raise the companies revenue.
2.) Define the Scope: ‘’It is a broad process that stretches across the whole organization, involving many steps and many employees, or a more narrowly bracketed nested subprocess that is just part of one person’s job.’’ Ramsey would use a design team which ‘’consists of knowledgable, team oriented individuals who work at one or more steps in the process, conduct the process analysis, and make the necessary changes.’’
3.) Document the Process: Write detailed documents of what was done and how it was done so that someone in the future can understand the break down of the change and how the individuals performing the task got it done. Use a process chart, which is an ‘’organized way of documenting all the activities performed by a person or group of people, at a workstation, with a customer or on materials.’’
4.) Evaluate Performance: The company can use metrics which is a performance measuring tool used for a process and the steps within that process to show how well or poorly it was performed. Then the company can use that data they have collected to then form a histogram or pareto chart to document their process and see/show how well it is doing.
5.) Redesign the Process:
6.) Implement Changes: After these changes are performed and documented, Ramsey Outdoor can make swim lane flow charts to lay out these changes into a organized layout. Then with these new changers Ramsey Outdoor can use benchmarking to show how well the new process’, procedures and sales stack up against those of industry leaders such as Cabela’s or REI.
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