Recommendations
To help Ramsey Outdoors become more profitable and a well-known
store, the following recommendations are proposed:
- Checking the product before sale for defects- It is very important
that as a company we don’t get held liable for placing a defective product into
the hands of a consumer.
- Advertising-Ramsey outdoor should advertise their business
in social media to increase their exposure to the public and to improved sales.
Social media like Facebook is a powerful tool to get more costumers and
increase traffic. Also, Ramsey should use effective advertising like flyers and
TV commercials to reach potential customers and inform them of their products
and services.
- Tutorial videos-how to video tutorials camping: Going
camping and being outdoors is great if you know what you are doing. By Ramsey
Outdoors showing videos to customers on how to set up a tent like a pro, cook
camping meals and how to stay warm in the wildest of woods customers will never
have a problem when going camping.
- Update the Website-Ramsey’s website should be updated
often. A website is a great tool to
communicate the store information and to market the store products to a
world-wide audience. Ramsey outdoors should be adding fresh material regularly
to the site to keep visitors coming back to see what’s new. Also, the success
of the website depends on whether clients can find the site from a search
engine or link index. By doing recent
investigation; Ramsey Outdoors recently update their website.
- Diversity Staff-Diversity is becoming a driver of growth
around the world and by maximizing the diverse workforce is a competitive
advantage to the company. For example; the store gets Spanish speaker costumers
and nobody at the store speaks Spanish. They should hire some bilingual
employees.
- Add another location-Ramsey is currently located in
Succasunna and Ramsey, NJ. They should open another location in Somerville, NJ.
Somerville is a great location because it doesn't have any outdoor stores in
the area.
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